Happiness is decreasing worldwide as confirmed by recent Global Ipsos survey. Measuring the degree of happiness has been one of the regular activities of Ipsos Group since 2011 and their now nine-year records confirm a long-term descent in the number of adults considering themselves happy. One of its seemingly revealing conclusions is that happiness has little to do with material wealth. Canada (29%), Australia, Saudi Arabia and India (28% each) stand for the countries with the highest percentage of adults who recognize themselves as very happy, followed by Great Britain and the United States (27% each). In turn, the ones with the highest incidence of adults concerning themselves as not happy at all are Argentina (19%), Turkey (14%), and Japan (11%). So far it seems that it is not money what brings happiness, indeed.